Booking platforms have spent a lot of time assuring business owners across the UK that lowering their prices will result in more bookings. The more competitively you can market your service, the less empty rooms you’ll have. After all, full rooms and diaries equals more turnover right? Current market evidence means we’re not so sure.
Around 70% of bookings now take place online, and this is something a business should adapt to.
However, in an industry raking in over 1 trillion per annum globally, it’s hard to consider current practices as fair and equitable to business owners. When one factors in maintenance and cleaning costs, along with commission rates and other property expenses, what a business is left with on the completion of a booking is less than impressive.
The enforcement of price matches is also becoming common place for venues across the industry, particularly if a venue is using more than one booking platform to list their products. On top of this, the industry has seen a general hike in commission rates. It may seem hard to believe, but as recently as the early 2000’s, a 5% service charge per booking was the standard for booking platforms.
Compare that to the 15-25% commission we can see today, businesses are really feeling the pinch. Booking platforms and what they can offer to a business certainly have come a long way since their inception, but that doesn’t mean we as an industry can’t do better. Our goal is to bring back that trust that business’s can rely on when partnering with an online platform.
Our ‘as good as direct booking’ platinum account type ensures that for a small monthly subscription, you keep all the proceeds from bookings that you take through Gladden Hub with our 0% commission rate. You’re free to mark your products as you see fit, as well as make use of the exclusive privilege of directing your consumer base to your off platform sites if you’d like to take bookings direct in the future.
We’re here to help you grow that loyal customer base, at bounce back post pandemic better than ever the Gladden Way!